SHISHAMESSE 2024: The must-attend event in the world of shisha
From 26 to 28 April 2024, Frankfurt in Germany was the scene of a major event for all shisha enthusiasts: ShishaMesse. This trade fair, recognized as the must-attend event for the European chicha industry, once again brought together the biggest names in the sector. This year, El-Badia, the leader and pioneer of chicha in France, made its mark with an impressive stand, accompanied by its renowned partners Quasar, Hooky and HookahSqueeze.
A strong presence for El-Badia
El-Badia stood out at this year's ShishaMesse with a presentation of its flagship products. These included the Quasar Raas 2 and its compact version, the Quasar Raas 2 Petit. The latter was awarded the prestigious prize for best accessory of the year 2024 by the show's organisers, underlining its innovation and popularity.
The stars of the El-Badia stand
Visitors to the El-Badia stand had the opportunity to discover and purchase several of the brand's iconic models:
- The Celeste shishas in flashy colours, perfect for those looking for both style and performance.
- The robust Z1 models, renowned for their durability and sleek design.
- Special editions of the El-Badia P1 portable shisha, ideal for shisha lovers on the move.
As a preview, El-Badia also presented some highly anticipated exclusives:
- The El-Badia Z6 stainless steel shishastainless steel shisha, available in black and Rose Gold finishes, offering a perfect combination of modernity and elegance.
- The Quasar brand's 'Argilé' shisha a new product that caught the eye of many visitors.
An event bringing together the big names in the industry
The show also featured stands from leading tobacco brands, offering visitors the chance to try a variety of flavors:
- BLACKBURN the Russian brand
- REVOSHI the Turkish brand
- TRUE PASSION and NAMELESS, the German brands
Shisha fans were able to appreciate the diversity of flavors on offer and discover new blends.
Other notable participants included :
- Steamulation and AEON, two German brands of top-of-the-range shishas
- Oduman, the Turkish brand, which presented its latest innovations
The show was not limited to traditional chichas. Stands for puffs and other electronic shishas were also present, with brands such as Aroma King and RANDM responding to the growing demand for modern, practical alternatives.
A revolutionary innovation: the OOKA shisha
One of the highlights of this year's event was the Al-Fakher stand, located right next to the El-Badia stand. Al-Fakher unveiled its revolutionary project: the OOKA shisha, the first shisha to use tobacco capsules, just like the Nespresso coffee machines. This innovative concept promises to simplify and modernise the shisha experience. With the largest stand at the show, Al-Fakher attracted crowds of curious onlookers and enthusiasts keen to try out this new technology.
A showcase for the latest innovations
ShishaMesse 2024 once again proved its status as the essential annual meeting place for all European hookah enthusiasts. It's the place where new products are presented and where tomorrow's trends are set. For El-Badia and its partners, this edition was a fantastic opportunity to demonstrate their know-how and their ability to constantly innovate.
Be sure to visit el-badia.com to find out more about our products and the latest innovations presented at ShishaMesse 2024. Stay tuned for more news on the world of shisha and upcoming events!
